About Humble Dog: Gear That Works as Hard as Your Dog Does

Proudly Canadian & Veteran Family-Owned 🇨🇦

Based in Waasis, New Brunswick, Humble Dog is a veteran family-owned business born from a simple need: to find gear and treats that could keep up with our own working dog. Today, we specialize in custom embroidered patches, high-quality training gear, and single-ingredient, freeze-dried treats for service dogs, working dogs, and the dedicated handlers who rely on them.

Every patch is designed and embroidered in-house to ensure quality. While some accessories are sourced from trusted global partners, our mission is rooted right here at home: supporting hardworking dog teams across Canada with gear that’s functional, durable, and meaningful.

 

It All Started with Cooper

 

Our story begins with Cooper, our spirited and sensitive Belgian Malinois. As we trained him, we hit two major roadblocks. First, his sensitive stomach reacted to nearly every commercial treat. Frustrated, we started making our own freeze-dried, single-ingredient raw treats. The clear winner? Freeze-dried cheese—a high-value reward that doesn't get mushy in your pocket.

Second, we saw how easily public attention could disrupt his focus during training. To create the space he needed, we designed and embroidered our own patches with clear messages like “In Training” and “Do Not Distract.” Soon, other handlers began asking where we got them, and a simple solution to our own problem sparked the idea for Humble Dog.

 

Our Commitment: Real Dogs. Real Work. Real Support.

 

We are more than just a gear company; we are passionate advocates for the health, performance, and partnership of working dog teams. As I work toward my certification as a professional dog trainer—with credentials in the Mission Ready K9 Program and as a Canine Conditioning Fitness Coach—our focus is on the whole dog. We believe that preventing injury and improving strength is just as important as the gear they wear.

This commitment extends to our community. As a veteran-owned business, we are honoured to sponsor service dog teams through Veteran’s Elite Canines, a nonprofit that matches veterans with trained service dogs. Giving back to those who have served is deeply personal to us, and we proudly provide custom Humble Dog patches for each graduating team.

We are also proud that the Humble Dog Blog was ranked #15 on FeedSpot’s list of the Top 30 Canadian Dog Training Blogs! This recognition celebrates our real-world approach to training and living with working dogs. 👉 See the full list here

 

Join the Humble Dog Journey

 

Your support allows us to continue creating gear we believe in, giving back to the veteran community, and helping dogs like Cooper excel at the important work they do.

 Custom patches designed & embroidered in-house  Healthy, single-ingredient freeze-dried treats  Unwavering support for working & service dog teams

Thank you for being part of our story.

Ready to find the perfect gear for your partner?

 

 

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